Music artist Jahmaal Noel Fyffe, also known as 'Chipmunk', is a grime MC who was born in tottenham, north london. At the age of 14 at his local youth club, he started to MC as a lot of people in his area 'spat' lirics and listened to artists such as 'Roll Deep' and 'Merlin Crew'. Becoming a member of Shoddy Crew opened up a huge door for him as they had a show on HEART FM, and as a result, gave him an underground following. At the age of 17, he was regarded as one of the grime scenes best tallents, having reease two promos and three mixtapes aswell as working with 'Black the Ripper' and 'Cookie G'.
He Dresses in tracksuits, hoodies and trainers which helps to bring across the image of a grime artist to the audience. In this photo the bleck background focuses the audiences attention onto his body, mainly his face, which allows them to get involed with the album. The camera is at a slight low angle whcih makes him looking as he has more authority and power over the audience aswell as giving them respect by directly looking into the camera lense.
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