Wednesday, 21 September 2011

Dyer's Star Theory - Stars as Constructs

Stars as Constructs

A star is not a “real person”. They are constructed, artificial images, even though they say they are experiencing real like problems and emotions. Most stars have a USP (unique selling point), mainly so they can be parodied because of it. Stars, especially pop stars have quite a big advantage over film stars as their image is a constant construct, rather than it changing depending on what film they choose to act in.

Industry and Audience

Stars are commodities, manufactured by the music industry to make money out of the audience as they respond very well to a stars persona buy buying their records and becoming fans. Record companies revolve around their stars, nurturing them into the shape they think the audience want.

No comments:

Post a Comment