One of the things i learnt in media when making a digipack, is there is a huge difference between a digipack and a CD. it is crucial to have a digipack contain something different and unique to make the audience buy it instead of buying to offline or just the CD - This can be done through a USP (Unique Selling Point). A digipack usually contains a CD or two, a front and back album cover, an inlay with lots of information on it and photos of the artists. Also it will have live performances or/and has a bonus disk of interviews or behind the scenes footage.
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