Duration of Shot and Timing of Cuts

From research into other music videos we realised that our cutting rate wants to be about one to five seconds. Through audience research i found that tend to get bored if it goes on for much longer than that.
Also our song is reasonable fast paced so having shots longer than that would seem unprofessional and out of beat.

Keeping cuts in beat with the music is vital to a music video and if got wrong, looks really obscure and uncomfortable. A song that does both of these thing really well is a song by One Night Only - Say You Don't Want It :

Risk Assesment

Copy of Risk Assessment on Prezi

Understanding Audiences

When we come to understand our audience, these are the key terms we need to consider:

• Audience Aspiration 

• Audience Connection 

• Audience Relation

• Audience Entertainment 

• Audience Iconography 

• Audience Belonging 

• Audience Identity 

• Audience Visualization 

• Audience Awareness 

Audience Member

IDEAL AUDIENCE PROFILE

• Name: Jim Gee
• Age: 28
• Sex: Male
• Fashion: skinny jeans, checked shirts, straw hat,  swede high tops, 

• Interests and hobbies: indie rock music, He likes to listen to his music on his own, he likes to reflect on his day when he listens to the music. He regularly attends gigs, including the bigger fesitvals such as glastonbury and T in the park, enjoys beer, he is a university graduate from Brixton, London, where he studied biology, he socially smokes, and has experimented with some drugs, such as cannabis. He owns a xbox and plays guitar hero on the occasion. 

• He has had a long term girlfriend that he is still with, they met on a night out in Brixton at a battle of the bands concert.
• As a child he recieved piano lessons, he got to grade five however now he has stopped.

  

• He doesnt buys CDs, he occasionally buys a digipack, he downloads most of his music, sometimes using youtubeconverter.