From research into other music videos we realised that our cutting rate wants to be about one to five seconds. Through audience research i found that tend to get bored if it goes on for much longer than that.
Also our song is reasonable fast paced so having shots longer than that would seem unprofessional and out of beat.
Keeping cuts in beat with the music is vital to a music video and if got wrong, looks really obscure and uncomfortable. A song that does both of these thing really well is a song by One Night Only - Say You Don't Want It :
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